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By 2024, everyone is familiar with Facebook, Instagram, and YouTube, the largest social networks, each with over a billion active users.
But these platforms aren’t the only ones capturing the lion’s share of the social media market today.
Hundreds of other social media are used on every continent of the planet, most of which are probably unknown to you, as they are primarily used in their countries of origin.
Whether they allow the sharing of photos, videos, articles, music, stories, or even information, all the most popular social networks in France and around the world have one thing in common: connecting people and helping them interact.
This is why we decided to create a ranking of the most used and popular social networks across the world, from Western Europe to North America, including Asia, North Africa and Northern Europe.
1- Facebook
Facebook, the world’s largest social media site, needs no introduction and is number 1 in this ranking with almost 3 billion monthly active users and a turnover exceeding 120 billion dollars, which places its parent company, Meta , among the largest companies in the world.
A staggering figure, nearly 37% of the world’s population uses Facebook in 2022, and more than 200 million businesses (primarily VSEs and SMEs) use Facebook tools and more than seven million advertisers actively promote their business on Facebook, making it a safe bet if you want to have a presence on social networks.
Getting started on Facebook is easy because almost any content format works well on this social network, whether it’s text posts, images, photos, video content, or the famous “Stories.” But for your marketing strategy, keep in mind that Facebook’s algorithm prioritizes content that sparks meaningful conversations and interactions between people, especially those involving family and friends.
2- YouTube
YouTube has been the number one video sharing platform for several years, with 2.2 billion monthly active users.
It is estimated that users of the world’s second-largest social media site watch an average of one billion hours of video each day. YouTube is even considered the second most used search engine after its parent company, Google.
So, if you want to use the video format to implement your social media marketing strategy, you absolutely must be on YouTube. Simply create a YouTube channel for your brand or business and do some advertising and SEO to ensure your videos are seen by as many people as possible.
3- WhatsApp
WhatsApp is a social networking and messaging app used in over 180 countries and boasting a whopping 2 billion monthly active users.
Initially, people used WhatsApp to send messages to their family and friends. But gradually, businesses began using this messaging service as well.
WhatsApp’s commerce platform allows businesses to provide customer support and share updates with their customers regarding their purchases.
As a messaging platform, WhatsApp can become an excellent customer service channel for your business.
4- Instagram
This image-driven social network is owned by the giant Meta. With 2 billion monthly active users, Instagram is a perfect social media platform for showcasing your products or services through photos and videos. On the mobile app, you can share a wide range of content such as photos, videos, stories, live videos, and IGTV (the longer type).
As a brand, you can create an Instagram business profile, which will provide you with in-depth analytics reports on your posts and give you the ability to schedule Instagram posts using third-party tools.
5- Twitter
What sets Twitter apart from most other social media sites is its strong emphasis on real-time information and current events and trends.
Twitter users love to post and share Tweets (text of up to 280 characters) about news, entertainment, sports, politics, and more.
Many brands use Twitter as an alternative customer service channel. According to statistics published by Twitter advertisers, over 80% of customer service requests on social media are made on Twitter.
6- Facebook Messenger
You may remember that a few years ago, Messenger was included in the Facebook platform, but since 2011, Messenger has been a standalone application that offers extensive features.
Today, businesses can advertise on it, create chatbots, send newsletters, and more.
These features have given businesses a myriad of new ways to engage and connect with their customers.
7- WeChat
WeChat is a Chinese social network launched in 2011 by Tencent, one of the largest technology companies in the Middle Kingdom. Like WhatsApp and Messenger, WeChat began as a messaging app, but has evolved into an all-in-one social media platform that now boasts over 1 billion monthly active users.
Aside from the usual features like messaging and calling, WeChat users can shop online, pay bills, shop online, transfer money, make reservations, and more.
WeChat has become the most popular social media platform in China and even has good penetration in other Asian countries.
So if you want to boost your brand’s visibility in China (where popular social media platforms like Facebook and Twitter are banned), WeChat is a good alternative. You can run ads on the official WeChat account or on WeChat Moments. There are also many WeChat-based influencers who can help your brand reach millions of Chinese consumers.
8- TikTok
TikTok (known as “Douyin” in China) is a short video sharing app.
Although launched in 2017, it is one of the fastest growing social networks in the world and now has around one billion monthly active users.
TikTok allows users to create and share videos between 15 and 60 seconds long, and the app has a wide range of sound effects, music clips, and filters to enhance videos and make them more engaging.
In the United States, approximately 47% of TikTok users are between the ages of 10 and 29. So if your target audience is young, TikTok is a great social media platform to boost your business’s visibility.
9- LinkedIn
LinkedIn has evolved from a simple job search engine and resume site to a professional platform where experts from all industries around the world share content, build their network, and raise awareness for their brands.
It has also become a professional social network where companies can showcase their leadership and attract top talent.
LinkedIn (300 million monthly active users) also offers advertising opportunities, including the ability to send personalized ads to users’ inboxes.
10- Sina Weibo
In Chinese, Weibo means “microblog.” Launched by Chinese technology company Sina Corporation in 2009, Sina Weibo, or simply Weibo, is a microblogging platform similar to Twitter and Instagram.
Through Weibo, users can post images, videos, and stories, as well as view trending topics, use hashtags in their posts, and use the platform as an instant messenger.
Compared to WeChat, Sina Weibo targets a younger audience and offers more trendy content.
Weibo also allows businesses to create official, verified accounts to communicate with their followers and run paid advertising campaigns.
If you want your brand to go viral in China, Weibo is the social network to use.
11- QQ
QQ was launched in China in 1999 by Tencent. Before the release of WeChat, QQ was considered the number one messaging app in China.
In addition to its instant messaging features, QQ also allows users to beautify their avatars, watch movies, play online games, stream music, shop online, blog, and make payments.
While WeChat has become the market leader in China, QQ remains popular with younger users. It is also used in 80 countries and is available in many other languages.
One of the advantages of QQ is that you don’t need a phone number to register.
Today, QQ is popular as a desktop messenger for businesses, thanks to its ease of use and ability to transfer files larger than 25MB, something WeChat does not allow.
12- Telegram
Telegram is a free messaging app with 550 million monthly active users and works on multiple device types.
A well-known and appreciated feature of Telegram is its high-performance encryption, which protects all your activities, including chats and media shared between group participants.
This security strength has attracted more and more customers to Telegram, especially since WhatsApp announced changes to its privacy policy that allow it to share information with its parent company Meta.
Brands can use Telegram in several ways, beyond providing personalized customer support. For example, you can include chatbots on the Telegram platform or use the power of this tool to broadcast messages to up to 200,000 people at a time.
13- Skype
Skype is a mobile and web application for video, audio, and text communications, allowing over 300 million monthly active users to make and receive free video calls and send instant messages to other Skype users worldwide. Skype began as an independent company in 2013, but was later acquired by the giant Microsoft.
Skype for Business has all the features of Skype, plus advanced features ideal for small and medium-sized businesses. For example, Skype for Business lets you add up to 250 people to your online meetings, offers advanced security, and lets you manage your employees’ accounts.
Another advantage of this social media tool is that it has several integrations compatible with Microsoft Office applications.
14- Snapchat
Snapchat is a social network with over 500 million monthly active users that focuses on sharing photos and short videos (called “snaps”) with friends.
It was this social media that made the vertical video format popular, a format that was then adopted by other platforms like Instagram and TikTok.
But the recent rise of Instagram Stories appears to have slowed Snapchat’s growth, and marketers are seeing a decline in interest in Snapchat these days.
However, many teenagers still claim to use Snapchat, so if your target audience is mainly young people, you should consider including this app in your marketing strategy.
15- Kuaishou
Kuaishou is TikTok’s Chinese rival. Like its competitors, Kuaishou allows users to overlay text and stickers on images or videos and add sound clips. Users can also live stream content to their followers on the platform or record longer videos.
Compared to TikTok, Kuaishou is more popular with an older audience, particularly in rural China. The app, which has over 500 million monthly active users, also relies more on e-commerce revenue than advertising.
16- Qzone
Qzone is another social network launched in China by Tencent, which combines social media and blogging. Users can upload multimedia content, keep a diary, write blog posts, play video games, and stream music.
Like on Facebook, Qzone users can easily connect with friends, view news feeds, comment, share or react to messages and update their profile pictures.
Qzone boasts over 510 million monthly active users.
17- Pinterest
Pinterest is a unique social network for discovering new trends and products.
On Pinterest, users “pin” photos that link to websites, product pages, blog posts, and other content on the internet.
It’s a really great platform to drive traffic to your website, and data shows that Pinterest users are 7 times more likely to buy products they’ve pinned.
Among the most popular topics and themes on the social platform are fashion, beauty, home, garden and DIY.
So, if your business operates in any of these industries, you should strongly consider using the opportunities offered by Pinterest marketing to introduce your business to a pool of users that exceeds 440 million each month.
18- Reddit
Reddit is a popular social network in North America (430 million monthly active users) known for its voting feature, and which many Internet users refer to as “the front page of the internet”, thanks to its mix of news, events of all kinds, politics, and even in-depth discussions on niche topics.
There are “subreddits” (i.e., specialized forums) that cover just about every topic imaginable.
These subreddits have varying levels of engagement, so you’ll want to look for popular subreddits that your brand can be a part of.
It should be noted, however, that most subreddits do not allow self-promotion.
The goal of this American social networking platform is to engage with members of the respective subreddits by asking questions and providing answers, but also by sharing advice and resources and through thematic discussions.
In addition to submitting your content to Reddit and participating in discussions, you can also get ideas for creating new content and advertising.
19- Quora
Quora is a community-based question-and-answer website and app where people can find information on a wide variety of topics. Questions and answers are ranked by users based on the number of views, votes, reviews, and shares.
As a brand, you can create a Quora page for your business or use your employees as ambassadors to answer questions about your products or services, or your industry.
Quora also has an advertising platform that you can use to promote your business.
With 63% of Quora users (300 million monthly active users) looking for online shopping opportunities, it’s a great platform to reach customers who are actively searching for a product or service.
20- Microsoft Teams
Microsoft Teams is a collaboration and video conferencing platform that allows users to communicate via text chat, voice, or video calls. It integrates seamlessly with other Microsoft 365 services and products, such as OneDrive and PowerPoint.
Microsoft Teams is better suited for larger businesses than its main competitor, Skype, because it offers the highest level of security for your business, allows groups of up to 10,000 people to meet and collaborate, allows users to share large files (up to 1 TB per user), and offers a larger list of features and collaboration options than Skype for Business.
Microsoft Teams now has 300 million monthly active users.
21- Tumblr
Owned by Yahoo since 2013, Tumblr is a social media and microblogging platform that can be used to find and follow topics and themes you like. You can also use it to publish articles on any topic, including multimedia content on a blog.
Additionally, Tumblr offers many customization options.
This social network has approximately 555 million monthly active users.
22- Viber
This social media platform, available in over 30 languages, is known for its instant text messaging and voice messaging capabilities.
But with Viber, you can also share photos, videos, and audio messages with ease.
This tool, which has around 249 million active users, even offers you the ability to call non-Viber users via a feature called Viber Out.
23- Line
Line is a social network with over 210 million active users, specializing in messaging. Available worldwide, it allows users to share photos, videos, text messages, and even audio messages or files.
Plus, with Line, you can make voice and video calls at any time of day.
24- Foursquare
It’s a local social media platform based on search and discovery that allows you to find the ideal places (based on your location) to go with your friends and family. Foursquare also provides relevant search results for the best restaurants, nightlife, and other types of outings in your area. This tool also offers a social networking feature, available in a separate app called Swarm.
25- Flixster
This is an American social network primarily aimed at people who love movies and want to share their passion with like-minded people, for example by rating movies and submitting reviews.
It is the ideal platform for movie lovers who want to get information about new films and enrich their film culture.
26- Upstream
Upstream is a new social network for professionals that comes in the form of a mobile app.
This platform, which was developed by the same team that created SocialRank, is very similar to LinkedIn and could soon compete with the number 1 professional social network.
With Upstream, you’ll be able to build a professional network around a community of friends and professionals who will be there to help you when you need it.
27- Picsart
Picsart is a technology company based in Miami, Florida, that developed the online photo and video editing application suite “Picsart.”
This platform allows users to take and edit photos and videos, draw with layers, and share images not only on Picsart, but also on other social networks.
It is one of the most popular mobile apps in the world, with over a billion downloads in 180 countries.
28- Flickr
Flickr is another popular photo-sharing website. It primarily serves as a platform for uploading high-quality photographs, often taken by professional photographers or photography enthusiasts.
It is also an efficient service for managing and sharing photos online, forums, which gives it a usefulness similar to that of a social network.
29- Tribe
Tribe is a cloud-based platform that allows consumers to discuss their favorite brands. It’s a great social network for businesses because it allows them to connect directly with their brand’s fans. Companies can get product feedback, answer questions, and interact with their supporters.
As a user, you can also connect with other people who love the brand, ask questions, launch polls, and participate in broader discussions, all focused on the brands you love.
30- Discord
Discord is one of the most popular social media platforms today, boasting over 250 million monthly users, and growing. Initially designed for gaming communities, its use has diversified over time, and it’s now possible to organize group chats.
This tool is 100% free, secure, and works on both your desktop and phone.
It’s a great free alternative to premium services like TeamSpeak.
31- WT Social
WT Social was started by Wikipedia co-founder Jimmy Wales (WT stands for “WikiTribune”).
It is a new social network that positions itself as a real alternative to large commercial platforms such as Facebook and Twitter.
WT Social is an ad-free social network funded by user donations. WT Social’s goal is to empower members to choose their own content.
32- Triller
With over 23 million downloads in the last few months, Triller is becoming the new trendy app, and a real competitor to TikTok.
It’s an AI-powered music video app that allows users to shoot professional-quality videos in seconds, with similar features and functionality to TikTok. Users can create fun music videos, including lip-syncing, which they can then share with their followers.
33- Houseparty
Initially launched in 2016, HouseParty is a network designed for “Face to face” communication.
The principle behind Houseparty is simple: members can create digital “rooms” to video chat with up to eight different people at a time.
Whenever friends open the app and join a room, users receive notifications to connect instantly. There’s no limit to the number of rooms users can create, so people can jump between video chats and stay connected.
The Houseparty platform has gained popularity during the coronavirus pandemic and is growing rapidly.
34- Twitch
Twitch is one of the latest social media successes, so much so that it’s quickly becoming a social media heavyweight.
It is simply a live streaming platform that has around 140 million daily active users as of 2022.
Twitch is primarily used by gamers, and the platform has launched the careers of many professional eSports players, but today, Twitch users can stream or upload all kinds of content covering a wide range of topics and genres.
35- CaringBridge
CaringBridge is a unique social network that has been around since 1997 and offers a very valuable service.
CaringBridge’s goal is to help those undergoing long-term treatment or serious medical procedures stay connected with their loved ones.
Users/patients can create individual sites that chronicle their life and experience in the hospital, post updates, and send messages to family members.
On the other hand, loved ones can learn more about what is really happening using a secure platform.
It is the only social network of its kind in the world.
36- Soundcloud
Soundcloud is a social network that demonstrates that you don’t need to sign a contract with a record label to build your fanbase.
This music sharing platform, launched in 2008, has continued to grow and is now where the musical talents of tomorrow meet.
Creators can upload the original tracks of their songs which can be listened to and shared by all Soundcloud users, in an attempt to build their fanbase.
Of course, it is possible to follow your favorite creators and find out when they release a new track.
37- CouchSurfing
Launched in 2004, CouchSurfing is a social network that aims to connect travelers with people from around the world, in a spirit of sharing. Through CouchSurfing, users who enjoy going on adventures can find people who offer to host them in their homes for a night or more, free of charge.
It’s also a tool to meet other travelers and explore your vacation destination together.
38- Renren
Renren is one of China’s largest social media platforms, popular among young people due to its similarity to Facebook. This social media platform allows users to easily connect and communicate with each other, quickly share content and messages, and even update their current mood.
39- Tagged
Tagged is a great social media site based on friendship and dating that acquired another social networking platform called Hi5 in 2011.
Tagged allows you to make friends with people from all walks of life, through games, shared interests, and more.
40- Italki
If you want to learn a foreign language online, italki is a social network to consider.
Launched in 2007, this platform connects you with teachers and other learners, and offers a multitude of languages.
You can even learn for free through the Italki community.
41- Vimeo
Vimeo is a video sharing platform similar to industry heavyweights like YouTube.
But, this tool is richer in features and rather dedicated to video creation professionals
Vimeo is a paid platform that offers several membership levels, providing different features.
For example, the premium option gives you the ability to host live events with audience chat, polls, charts, and more.
42- Influenster
Influenster is a social network dedicated to product discovery. You can find products aimed at a wide range of consumers, and users can leave reviews, discuss brands, and more.
What’s interesting about Influenster is that the app uses social media analytics methods to measure its users’ influence. Those with a strong social media following can even participate in marketing campaigns and events.
43- Badoo
This social network specializing in dating and meeting people is used by more than 20 million monthly active users in over 200 countries.
Badoo gives you details about people who live near you, in your area, and even people you may have already met in real life.
44- Likee
Likee is a mobile app for creating and sharing short videos available for iOS and Android operating systems. It is owned by the Singapore-based company BIGO Technology.
Within this social network, you’ll find a ton of features, such as visual effects, as well as video shooting and editing tools.
45- DeviantArt
DeviantArt is considered the largest online community for art lovers and artists. This social network simply allows its users to take photos and share them with their community.
46- Myspace
Myspace is a music-focused social networking platform with approximately 20 million monthly active users.
With Myspace, you can create a personal profile, an interactive network of friends, and enjoy blogs, groups, photos, videos, and more.
47- Skyrock
Skyrock isn’t just a radio station. It’s also a French social network that offers its users a free, personal web space to create and publish blog posts, add profiles, and exchange messages. It’s available in seven languages, including French and English.
48- Meet Me
Formerly known as “MyYearbook,” MeetMe is a social network for people who want to find and chat with new friends.
It is a very popular platform among teenagers and young people.
49- Spreely
The name “Spreely” is a combination of “Speak” and “Freely,” which gives an indication of the goals of this censorship-free social media platform.
Spreely indeed promotes freedom of expression for all its users.
50- Taringa
Taringa is one of the largest social media platforms available in South America, allowing its users to share their experiences, content, and much more.
